Tune Up Your Facebook Page For The High Holiday Season

facebook logo2The High Holidays are just around the corner. How will you use Facebook as an entry point for prospective members seeking to engage in the holiday season, and as a point of connection for current members? How can your Facebook Page be educational, and help your community prepare for Rosh Hashanah and Yom Kippur to make the most of these powerful experiences? Darim is pleased to offer a webinar and webinar/consulting combo to help you tune up your Facebook Page for maximum impact this season. REGISTER HERE or use the form below. WEBINAR: Friday, August 12th 1-2pm Eastern In this one-hour webinar, we’ll walk you through how to use Facebook to engage constituents during this important time of year when you have more of their attention, including marketing your page, when to post, what types of updates are most successful, how to develop a content strategy for the holiday season, how to be personal with Facebook, and more. The webinar recording will be available to all who register to replay or revisit at your convenience. CONSULTING PACKAGE: To provide more support and customized attention, we’re offering one-on-one coaching for up to 8 congregations who want to review their current Facebook activities and strategy in more detail with a Darim consultant. Along with this one hour coaching sessions, you’ll receive a self-evaluation form that will help us identify your organization’s Facebook goals and current challenges using Facebook and a written follow up including tips and suggestions to help propel you forward. Price includes the webinar for up to 5 representatives from your congregation. Webinar: Only $20 Webinar coaching and support: $150 (only 8 seats available!) REGISTER FOR EITHER PACKAGE HERE. Or see the form below. A great kick in the tush to get your Facebook house in order for the busy season! What are you waiting for? Sign up for the webinar, or the full package with coaching and customized support! Our Presenter: Debra Askanase is founder of the social media strategy firm communityorganizer20.com. Debra blogs there about social media, nonprofits and community organizing. A frequent conference speaker, Debra can be found chatting away as @askdebra. Debra has worked with nonprofits for 20 years as organizer, program director, executive director and fundraiser. Debra has worked with many Jewish organizations, synagogues, day schools and other organizations in the US, Canada and Israel.

And the Recipients Are… Announcing Our New Cohort of Educators!

We are thrilled to announce our first cohort for the Darim Social Media Boot Camp for Educators, chosen from among over 50 applicants. Included among them are national educational organizations, congregations, and a day school. We were excited to receive over 50 applications for this cohort, and it was very difficult to make these decisions! We weighed organizational readiness, innovation in institutional design and/or project design, team formation and creativity in thinking and culture, among other attributes. We appreciate all of the work put into the process, and we look forward to continuing conversations with all applicants in one way or another. And now, announcing the 2011-12 cohort! Drumroll please… Centropa Support the work of Centropa’s United States education department and its educators through the use of social media, including curricular resources and professional development. Team Leader: Lauren Granite, US Education Director Congregation B’nai Amoona, St. Louis Create a mission driven vision that takes advantage of social media and other 21st century technology tools to create strong and meaningful connections with a focus on integrating family education, adult education, and experiential education. Team Leader: Jennifer Newfeld, Director of Congregational Learning IKAR, Los Angeles Create family-based learning activities and interacting with Jewish ideas and values through home-based Judaism that complements students’ face to face learning. Team Leader: Rabbi Rebecca Rosenthal, Director of Education Jewish Enrichment Center, Chicago Develop a strategic “networked nonprofit” model of leadership that includes school professionals, parents, and volunteers. Team Leader: Rebecca Milder, Director Jewish Reconstructionist Congregation, Evanston Investigate new meanings of community and develop a Shabbat chavurah to support reconnection of the family and expand the ways members connect and communicate Shabbat experiences. Team Leader: Terri Ginsberg Bernsohn, Religious School Director Matan Develop online professional development events for Matan’s Jewish education institutes and support associated communities of learning for leaders and future leaders in Jewish special needs inclusion. Team Leader: Meredith Polsky, Special Education Coordinator Temple Beth Abraham, Tarrytown, NY Create multiple points of community building and engagement for current and potential congregational members with support from social media and personal learning networks. Team Leader: Pamela Barkley, Director of Education Temple Judea, Coral Gables, FL Strengthen communication and engagement with parents and families in a strategic way to build and augment the synagogue’s educational community. Team Leader: Beth Young, Director of Education The Weber School, Atlanta Use social media to provide students with opportunities to develop social and academic relationships with Israeli teenagers with whom they will be visiting during a 5 week Israel component in the middle of the school year. Team Leader: Rachel Schwartz, Teacher, History and Judaics Departments University of Washington, Stroum Jewish Studies Program, Seattle Develop a localized, interactive, and immersive digital ecosystem for Jewish studies students, beginning at the University of Washington and eventually expanding to other universities. Team Leader: Professor Noam Pianko These teams exhibited exceptional enthusiasm, readiness, and vision and we look forward to working with them this year! We’re thankful to the Covenant Foundation for supporting our work with this cohort. In addition, as part of this funding, Darim will be presenting a series of webinars over the coming year with a focus on innovation and social media in Jewish education, including guest experts such as David Bryfman. All Darim Online members are welcome to join these webinars. Not a member yet? Sign up here. Finally, Darim is running a six part webinar series for congregational educators this summer, starting July 5, in conjunction with NATE and JEA. Learn more and sign up here: NATE members click here and JEA members click here

The Discomfort of Learning

My 7 year old son has been learning how to ride a 2 wheel bike. Over the past several weeks his attitude has shifted from excitement to intimidation to frustration to despondence and back again. He got in a bad mood when we suggested practicing, blamed the bike for malfunctioning, and claimed a slightly skinned knee prevented him from any further effort. At one point he screamed, “I quit!”, which prompted our older neighbor (rocking on her porch swing) to call out, “No, Eli, never give up! You’ll get it!”.

Of course, he learned how to ride a bike. There was a breakthrough moment when he felt the balance, and another when he realized dad had let go for over 10 feet without telling him. But getting there was not easy, simple, or predictable. Building the skills he needed did not happen in a linear progression, and he did not get any positive feedback on his progress for 85% of the learning curve. Ultimately, he learned how to feel his body and feel the bike, and let go of trying to over-think the endeavor. Now he’s tearing down dirt paths.

It’s not so different learning to be a networked, social media savvy nonprofit. Sometimes you try and try and nothing happens. Sometimes you skin your knees a bit, or get frustrated with the equipment, or feel like you don’t even want to practice anymore. In the Avi Chai Academy, the Jewish Day Schools have just completed a 3 week match campaign through Facebook Causes. Everyone struggled, everyone learned. Some had their breakthrough moment, and others did not. So they’ll keep practicing and soon they’ll find their balance just like Eli eventually did on his bike. And when they do, they’ll recognize all sorts of other possibilities now available to them, like mountain biking, and renting bikes on vacation, and entering a triathlon with a friend.

Learning new things is not comfortable. We’ve all had plenty of practice studying for tests or memorizing facts, but not all learning happens in this bookish-academic-structured way. Sometimes learning is more fluid — it’s about developing instincts, or rewriting the rules of engagement or the patterns of working that we’re used to. Social media is not a memorizing-the-facts sort of learning. It’s more like the feeling the balance of the bike and understanding your center of gravity and the power of shifting your weight sort of learning.

And as my son can tell you, you can expect to crash and burn at least a hundred times before you have your first ah-ha moment. And that ah-ha moment is just the beginning, it’s not the end. It’s just that little burst of confidence that you need to persevere to the next stage of learning.

More important than actually learning how to ride a bike was a life lesson Eli learned about perseverance. Now he knows that he will face challenges and resistance from time to time in life. He will feel frustration, and it will occur to him that he should just give up. But now he also knows that if he just keeps at it, the breakthrough moment will eventually come. Today he asked me if it’s hard to learn how to ride a unicycle. Oh boy.

Eli’s first solo ride down the block:

Linkedin for Nonprofits

Guest post by Debra Askanase, Community Organizer 2.0

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I had the privilege of presenting a webinar to the Darim Online community June 1, 2011 about how to use Linkedin for nonprofits. When I was preparing for the webinar, two things struck me: why cause-focused groups may not work well on Linked (more on that below), and how much Linkedin offers. The presentation focuses on five ways to best utilize Linkedin professionally: be goal-oriented, optimize both your personal and company profiles, utilize groups, and use Linkedin Answers.

If I had to offer three tips about using Linkedin effectively, they would be:

  • Think about why you and your company want to be one Linkedin, and how you use it will follow
  • Identify a combination of 10 keywords and keyword phrases that best describe you, and 10 others that best describe the organization. Integrate these keywords and keyword phrases into your personal and company profiles
  • Complete all employee personal Linkedin profiles to 100%, as well as the organizational profile

Start with your Goals

The key to using any social media platform effectively is to use it to meet your goals. Decide first why you (or your organization) would want to use Linkedin (such as finding collaborators, funders, or colleagues). Once you know why you want to use Linkedin, how you will use Linkedin follows. For example, if you want to use Linkedin to connect with foundations then you might:

  • search for people who work at those foundations
  • join groups that they have joined and participate
  • ask for introductions through mutual Linkedin connections
  • use Linkedin Answers to ask a question about contacting foundations

Identifying your goals will dictate your Linkedin strategy.

Optimize your personal profile

One aspect of optimizing your profile is completing it fully. Be sure to include your photo, a summary of who you are, keywords and interests, and a summary of what youve accomplished in every position. Its also important to have at least five recommendations, since you can search Linkedin by number of recommendations.

Use the advanced search option to understand how you can be found, and include those in your profile. Some of the search parameters are by industry, geographic location, number of recommendations, and position titles.

Optimizing your profile also means placing important phrases and keywords within your profile. Think about 10 to 15 keywords and keyword phrases that describe you professionally. Specifically, place keyword-rich content within the summary, specialties, and interests sections.

Optimize the company profile

If your organization doesnt have a company profile, create one on Linkedin. Identify the 10-15 keywords that best describe your organization, and integrate them into the company profile for the profile to be search-ready. If your organization has a blog or Twitter presence, be sure to add those to the company profile to personalize the company. Also, if you want to highlight specific products or services, do so through the new products and services feature.

Utilize the power of groups

Real connecting happens within groups. Search for groups related to your profession and industry. I also recommend joining groups your professional colleagues belong to as well. If a group is inactive or not valuable, leave. If it is, spend time within the group answering questions and offering help. When you find yourself in an interesting discussion, invite your colleagues to connect with you personally on Linkedin after the discussion has concluded. I tend to see the same group of people commenting on group discussions, which helps me to know them through our participation.

When groups are managed by nonprofits, and the discussion is about the nonprofit or a specific cause, they tend to be inactive. I looked at many public nonprofit-administered groups while researching this presentation, and most were very inactive or not lively. (I cannot comment on private groups, though.) I suspect that cause-specific or nonprofit-specific groups arent very active because Linkedin users want to discuss professional issues, not organizational mission. I also think that mission-based discussion has limited appeal while industry-based discussion has much broader appeal and basis for discussion. Additionally, Linkedin is not best used as a platform for recruiting people to become direct stakeholders; there are other platforms much better suited to cause-focused discussions.

There appears to be two exceptions to the inactive nonprofit-administered groups rule: One is Autism Speaks, which has a very lively Linkedin group, though Im not able to comment on why this is the case. The other exception seems to be professional associations. For example, the alumni group of the Princes Scottish Youth Business Trust (a youth business mentoring program) is a very active group for business class alums to connect with others and possibly do business together.

Linkedin Answers

Linkedin Answers is both a wonderful research tool and means to find new connections. By subscribing the the RSS feed of a certain category of questions (such as Social Entrepreneurship) you can stay up to date on the latest industry discussions, and also answer questions yourself. If your answer is selected as the best answer, you win the best answer designation, which enhances your professional credibility. Also, questions reach the entire Linkedin community, not just your personal connections.

Other Linkedin goodies

I love looking at whats going on in the Linkedin labs. Most recently, Ive enjoyed Linkedin Maps (visualize your own network) and Signal (trending news stories shared by your connections) from the labs. Check back each month for new labs products.

Resources

Joanne Fritz of nonprofit.about.com published a great article with many tips for nonprofit professionals using Linkedin. Fast Company also published an article with five Linkedin tips you didnt know. Read the excellent Net2 Think Tank discussion about using Linkedin for change. Allison Fine interviews Amy Sample Ward and Estrella Rosenberg on how nonprofits can use Linkedin on the December Social Good podcast. Drop in on the informative weekly Linkedin Twitter chat at 8pm every Tuesday, hosted by @LinkedinExpert and @MartineHunter.

If youd like to watch the recorded webinar that I presented with Darim Online, you may view it here.

What is your Linkedin tip? What is the most useful thing about using Linkedin that youve found?

DigitalJLearning Network: Online Learning and Jewish Day High Schools

Is your day school high school/ yeshiva integrating online learning in general studies as part of its formal course catalogue? Is your school gearing up to launch such a program during the 2011-2012 academic year? If so, check out the new DigitalJLearning Network, a partnership of The Jewish Education Project, JESNA, and the AVI CHAI Foundation. This new initiative provides the opportunity for up to 15 North American day school and yeshiva high schools to work collaboratively to document their work, share resources, and tap into expertise regarding the adoption and integration of online courses. Participating schools will be eligible to apply for a grant of up to $5000 from the AVI CHAI Foundation to advance their work in this area. Details, including Network structures, school eligibility and expectations, and a link to the application can be found here. The deadline for applications is June 17, 2011 and recipients will be announced on or around June 30. What are you waiting for? Apply now to be part of the national vanguard of Jewish day high schools integrating online curriculum into general studies! Not quite ready but want to learn more about online learning? Check out the DigitalJLearning website.

The Value of a Social Media Policy

Consider the following tale: Gloria works for a large and respected nonprofit organization. She tweets occasionally for the organization, but also has a personal account. One day, in an innocent slip of the fingers, she tweets about drinking at a party from her work account instead of her personal one. Not registering the error, she finishes her day as usual. June’s colleague suddenly starts fielding messages from the organization’s constituents about the, ahem, unexpected tweet. How should he react? Or perhaps this little story will capture your fancy: Tom recently Googled his organization and found that there were several blogs discussing a project his team was implementing. He was pleasantly surprised to find such an enthusiastic group advocating on behalf of his organization, but the blog was hosting by an organization with explicit political leanings, and Tom’s organization is specifically non-partisan. Should Tom take advantage of building the organization’s network and strengthening relationships with individuals who could contribute a lot to their work, or should he steer clear of anything that could be interpreted as political? How should Tom respond? Both June’s colleague and Tom could really use somewhere to turn for guidance. The way many organizations are facing these and other questions is by developing a social media policy (we recently blogged about the excellent policy developed by the Avi Chai Foundation here: “Avi Chai Foundation Gets Social”). A social media policy is essentially a document that helps define how different groups associated with an organization should conduct themselves online. It is a valuable and powerful tool. A social media policy helps outline both expectations and possibilities for social media interactions. It acts as a go-to document for any questions or conflicts that may arise. A social media policy can provide a sense of security, knowing your team is approaching social media from the same set of assumptions. It can also, somewhat counter-intuitively, foster a sense of freedom in the use of social media – you can jump into the game with more confidence when you know the rules. Perhaps even more valuable than the document itself is the process of developing a social media policy. It encourages a big conversation, an honest discussion of the values and character of your organization and how they should be reflected online. As Beth Kanter explains on her blog, “…if you want the policy to truly work, you need a process, especially if your organization is still grappling with fears and concerns.” The process can present an amazing opportunity for listening, sharing, and reflection among the people who make your good work possible. Darim is here to help you have this conversation and implement your own social media policy. That way, Gloria’s accidental tweet (a true story which you can find out more about here) and Tom’s political blog posts won’t seem so daunting – with the right approach, they can become opportunities for learning and increased connection with the people who care most about what you do. To dig deeper into this topic and start the conversation, Darim is offering a webinar on social media policies (and because it’s our tenth anniversary, you’re welcome to join us for free). Here is all the information: Social Media Staffing and Policies Tuesday, May 17, 1-2pm Register here: http://bit.ly/lZTGph And we want to hear from you! Does your organization have a social media policy? If so, what did you learn, or how did you grow through the process of creating your guidelines or policy?

Last Call For Applications: Darim’s Boot Camp for Educators

Last call for applications – the deadline for the new Darim Online Social Media Boot Camp for Educators is Monday, May 2, 11:59pm: Learn more… and apply – now!! The short of it: The program will support innovative Jewish educators in using social media effectively in their work, and assist their organizations in evolving models for success in the digital age. A Little More About the Program Darim is seeking to mentor up to 10 Jewish educational organizations, represented by 3-5 person teams, that are engaged in innovation and risk taking and which serve North American Jews. These teams will participate in a year long professional development and coaching experience to advance their work. The program includes:

  • Participation in Darim’s series of monthly skill-building webinars which includes Darim’s overall Learning Network for Educators (teachers, directors of education, rabbis, lay leaders, and others interested in Jewish education);
  • Private coaching and consulting with Darim consultants to address strategic and tactical goals, and to help design, implement, and refine a technology-supported project. Teams from each organization will meet with a coach approximately twice a month over the academic year, with additional communications as needed;
  • Connection with other members of the Social Media Boot Camp, to learn from each others’ experience and projects through an online community and webinar-based sharing;
  • Membership to Darim Online and access to its other Learning Network events and resources.

The long of it, including eligibility, program structure, and a link to the application form, can be found here. The deadline for applications is Monday, May 2, 2011, 11:59pm. Got a great, innovative, social media-y Jewish education idea? What are you waiting for? The Social Media Boot Camp for Educators program is made possible through a generous grant by The Covenant Foundation.

The Four Children as Developmental Stages of Technology Leadership: Reflections from the Avi Chai Technology Academy

(Cross posted from a guest post on the Avi Chai Foundation blog) And… They’re off! As you may have heard, the Avi Chai Foundation has gathered a diverse cohort of New York and New Jersey Day Schools to learn about social media tools and strategies, and to support them in developing their own “experiments” to develop their networks, engage with parents and alumni, and ramp up development efforts over the next several months. After two full workshops, online exchanges and a bit of homework, the teams (2 from each school) are off and running with their project plans. Or maybe, more accurately we should say that they are playing and experimenting — because this is how we learn. One thing that I enjoy about this cohort is that they ask great questions. While reading about the four children (Wise, Wicked, Simple and One that does not know how to ask) this year at our Pesach seder, I began thinking about how these archetypes apply to (adult) students of social media. When teaching about something as new and different as a communications revolution, I see all of these archetypes (and, honestly, I experience all of them myself too). In the most successful situations, I’ve seen participants progress from one to the next as their openness, comfort, curiosity and enthusiasm grow. Inspired by the four children in the Haggadah, I offer you four (non-judgemental) archetypes of the social media learner: The accidental techie comes eager to learn, ready to experiment, and with some solid social media experience under their belt. They know the tools (largely self-taught), can learn by exploring themselves, and are willing to assume a pioneering role for their organization. Encourage the accidental techie to play a leadership role in the organization, to teach others, and to explain the opportunities and successes taking place that others might miss. Give them the time and encouragement to continue to explore and innovate online, and make sure they have peers and mentors to support them. The implementer is concerned with the “how-to” of social media. This person accepts the responsibility to use the tools in their job, and is developing a skill set to be able to effectively execute this role. Without an instinctual understanding of social media culture, this person may tend to post only about events, or neglect the need to be listening and engaging online as well as speaking. An early stage implementer applies the old paradigm social norms to the new paradigm spaces. An advanced implementer has learned these skills and they are on the verge of becoming instinctual and natural as he or she develops this “fluency” – it’s not unlike learning a language. Continue to point out to this person the idiosyncrasies that take their work from good to great. The deer-in-headlights is the one who doesn’t know how to ask. While they may be overwhelmed and feel like a fish out of water, this person is curious and listening. This person needs to know that there are no stupid questions – that we are all learning all the time, and that the rate of change is in fact ridiculously fast. Make sure this participant realizes that they are not alone (most of the room feels this way too!) and help them to feel confidence and success in at least a few places. Celebrate the small successes, and guide them to focus on a small number of basic tasks in order to develop their own foundation from which they can play and experiment. The nay-sayer resists acknowledging that communications revolution applies to their work. They are often heard saying, “We’ve always done it this way and it’s working just fine,” or “Our community doesn’t use these things.” The nay-sayer is often scared of change (aren’t we all?) and finds it safer and easier to deny the influence of social media tools and culture on their work than to wrestle with the inevitable questions and issues that we all must face. The best way to engage the nay-sayer is to help them see the value of these tools personally (“oh, photos of my grandson on Facebook! This is great!” or “Wow, someone volunteered to bring snack to the soccer game in 3 minutes – that’s incredible!”) before considering how to apply them to their professional work. The participants in the Academy are largely the first two archetypes. They are eager, curious, and are asking deep, meaningful, and profound questions. Some are “implementer” questions (How can we upload a video of students that we can link to for parents without making it publicly available?); some are more strategic (Should we have multiple Facebook Pages for Lower, Middle and High schools, and another for alumni, or should we consolidate into one Page?); and others are philosophical or ethical (How can we model and teach responsible online behavior for our students when we’re not in control of what people post on our wall? Should we condone use of social media when this can lead to gossip or slander?). I know that as they begin the implement their projects, the questions will become more frequent and more fascinating. They are keeping me on my toes, and I love it! On May 5th we’ll conduct our third full day workshop. Their toolboxes will be full, their goals articulated, and coaches holding their hands for the next important phase of this experience – putting it into practice. As each school team embarks on developing their project, we’ll be learning together, reflecting and revising, and sharing with each other and with you as well. Stay tuned. We may have questions for you. In the meantime, take a moment to reflect on which archetype you are. What defines your current experience with and feelings about social media either personally or professionally? What do you need to move from one stage to the next?

Joining the Darim Team

Hey everyone! This is Miriam Brosseau, a newly inaugurated Darim Online team member, and I’m so excited to be on board. I’ll be blogging and conversing and generally getting my hands into all kinds of things around here, so I’d like to take a moment and introduce myself.

I’ve worked in the Jewish professional world for about five years now, with organizations like Hillel, the WZO, Shorashim, and Birthright Israel NEXT. I have a masters in Jewish Professional Studies from Spertus College in Chicago and am an alum of the ROI program for young Jewish innovators. Now I am proud to be the Social Media Coalitions Manager at the Jewish Education Project. In this capacity I will be helping congregations and early childhood centers use social media and other web tools to communicate and collaborate with one another (in a nutshell). Another chunk of my time will be devoted to working with the Darim community on some special projects. More to come on that…

A few other fun facts about me for ya –

I’m originally from Wisconsin, so I’m a big fan of all things cheese.

My husband Alan and I are both musicians and we are a “biblegum pop” duo called Stereo Sinai.

Alan and I have two cats, George and Pickles (both are rescue cats with place names – George was found on George Street and Pickles was living behind a deli).

…and that’s it for now. But let’s be in touch! I can be reached at [email protected]. I also have a personal-ish sometimes-blog where you’re welcome to keep up with me: miriamjayne.weebly.com. Or you can follow me on Twitter: @miriamjayne.

The Jewish community and Jewish life never cease to inspire, amaze, impress, and flabbergast me. I love the interplay of tradition and innovation. I love the sense of discovery, and wrestling with ideas. And I especially love that there are so many talented, passionate, fascinating and fun people out there pushing the Jewish world to be better. It’s exciting, and humbling, to be a part of this incredible team.

With that, wishing everyone a very happy Passover! Here’s to new adventures!

AVI CHAI Social Media Academy

We are so excited about Darim’s partnership with the AVI CHAI Foundation on their Social Media Academy! The Academy was created to help Jewish day schools integrate social media into their strategies for home-school communications, student recruitment, alumni outreach, and fundraising.

Ten high schools are taking part in a series of 3 face to face full-day meetings, an offering of over 20 webinars, an ongoing Facebook Group discussion, and coaching sessions to help them develop and implement strategic social-media enhanced communications plans for their schools.

The Academy reflects the work that the Foundation has been doing with social media guru Allison Fine over the past year, and was created in response to a recent survey that the Foundation conducted of around 300 day schools regarding their use of social media.

The Academy met twice in March face to face. Participants learned about a number of foundational social media tools, started creating their plans based on a “POST” planning process (inspired by the book Groundswell — People, Objectives, Strategy and Technology), debriefed what they’ve experimented with and implemented between the two meetings, and shared emerging best practices with each other.

The good people from Big Duck guided the group through determining appropriate metrics for analyzing social media and creating social media policies. Big Duck will also provide individualized coaching sessions to each school team on a regular basis.

Kudos to AVI CHAI for taking such great strides in modeling the learning process that they have undertaken themselves as a learning organization, and extending their active support to other professionals in Jewish education. We can’t wait to share more of what we are learning as well!

Read more about the Allison Fine’s reflections on the Social Media Academy here:

Avi Chai Social Media Academy Begins
Social Media Academy Part II