Social media is all about two way conversation, simply put. Exchanges between real people, building real relationships, and finding common ground, shared interests and, in many cases, collaborating to take action together.
Oftentimes as we manage Facebook groups or blog posts or even in surveys we ask people to share their stories. “Tell us about an experience when…?” Shawn and Mark at Anecdote develop courses on storytelling, and digital storytelling. Their discovery is that you have to tell stories to hear stories. That by modeling the style, length and risks taken in talking about your own life, you given permission and frameworks for others to do the same. We take cues from our peers about what’s appropriate. And especially in online settings, many people are still discovering/learning/evolving their comfort zones and the cultures of various online forums. From their blog:
Here’s an example. When I see my teenage daughter after school I would often ask how her day went, whether anything interesting happened at school, and the standard response is often monosyllabic: yep, nup. In fact the more questions I’d ask the shorter the answers. So I changed tack and rather than ask questions I simply recounted something that happened in my day. I would launch into something like, “I met a bearded lady today. This morning I drove down to Fitzroy to run an anecdote circle for …” and immediately my daughter would respond with an encounter from her day. A conversation starts and it’s delightful.
So next time you seek to hear other people’s stories, consider how you invite them to do so. Finishing a blog post with a question or invitation is a great way to encourage comments. And also consider sharing some of yourself. Blogging is a lot about developing a community — commenting on your friends’ and co-workers’ blog posts to tell you story is a great way of establishing a norm and permission for others to tell theirs.
What approaches have you found most successful or useful for inspiring dialog in your groups and blogs?
[Thanks to Naava Frank of Knowledge Communities and Kehilliyot for turning me on to this concept.]