Thanksgiving may be over and Chanukah is winding down, but it's ALWAYS a good time to show your organization’s supporters how grateful you are to have them onboard.
Just like receiving a handwritten note is a lot more special than a text message “thx,” getting personal with your supporters, and letting them know how each contribution is having an impact, is a great way to show them you really care.
There are so many creative directions to explore — but here are some fun ideas for going the extra nine yards in saying thanks to your biggest cheerleaders:
Personalized thank you video
Every year, charity: water staffers get in front of the camera to say thank you — dedicating videos to the class of 3rd graders who donate their lunch money and the bloggers who get the word out about their crowdfunding campaigns. It looks like they’re having a blast producing this series — and it’s a great way to retain supporters and keep them engaged.
Connect support to impact
A striking infographic is a great way to illustrate how the money you’ve raised this year is being put to use in the field. Connect the dots between clicking donate in your email inbox and tangible outcomes on the ground — and get ready to brainstorm some evocative analogies for your work.
A personal note
Bring your supporters together with the people who are seeing your impact firsthand. Maybe your organization works with refugees, or vulnerable children, or homeless families — let your constituents and staffers share, in their own words, how much the support of your donors means to them. You can forward their note in an email, or collect short video testimonials to share — like these messages from Nature Conservancy scientists around the world.
Saying thank you isn't just a nice thing to do — many organizations, like the International Rescue Committee, see a real return on investment when they share messages of gratitude with their donors.
We hope this gives you a jumping off point for putting together a heartfelt thank you campaign. And to all of our clients and friends of See3 and Darim Online, thank you, so much, for the work you do to make our world a better place.
What's the best thank-you you ever received from an organization? What made it so special for you?