When I was first asked to write a blog, I started paying more attention to what other bloggers were writing about and what I liked about their blogs and what I didn’t like. It became very clear, very quickly what I liked were the ones that were written with a bit of snarkiness to them. Not sure if snarkiness is even a word [editor's note: for the purposes of this blog, snarkiness is 100% legit], but found out through blogging, that it is used quite often. I also found that I liked the blogs to be short and to the point and of course be relevant to my interests.
I am the Director of Temple Beth El’s Early Childhood program located in Bloomfield Hills, Michigan. My assistant Heather and I participated in the Detroit Jewish Early Childhood Social Media Academy this year that was coordinated by the Alliance for Jewish Education at the Jewish Federation of Metropolitan Detroit and generously funded by the Hermelin-Davidson Center for Congregation Excellence. When I first heard the words "Social Media Academy", the thought that came to mind was Facebook and Twitter, and who doesn’t know how to use it Facebook, and why do I want to be bothered with Twitter? I felt confident in Facebook and how I was helping to promote my school by posting cute pictures of the kids and promoting Temple and school events. Who knew it could be so much more.
We were assigned a coach to help us discuss our goals. We focused at first on Facebook because that was what we knew. Our Facebook page was off to a pretty good start, but one of our goals was to get more parent involvement. The first thing we realized was that our pictures were getting a lot of likes and views, so we started using Fotor.com, a site that allows you to easily create a photo collage and upload it to Facebook. No more photo albums! The next thing we did was add cute quotes to our pictures, using Quotescover.com and PicMonkey.com to help us layer quotes on top of our pictures. Sure enough, we began to see that we were getting more likes, more hits, but still not a lot of comments.
The next thing we did to increase our Facebook audience was to make sure that we add a FB pin to the bottom of our e-mail correspondence that we send out and a reminder to Like us on FB on all written correspondence.
Once we felt we have exhausted FB, our coach suggested we try to involve not only our ECC audience, but our Temple audience as well. Each month I am responsible for writing a monthly article for our Temple and I have begun adding educational tips for parents. Each tip is then entered to our newly created Pinterest Boards. Who knew Pinterest was even considered a social media site? Now we are connected through Facebook and Pinterest. I must say, it does become a little addicting but mostly rewarding to see my staff, parents and people who I don’t even know, following us on Pinterest.
So to summarize our goals and accomplishments in 5 easy steps, here they are for all you newbies:
1. Bulletin articles. We are all writing them, but what for? This is the place to start. Begin here by writing an article with the purpose of recycling it throughout your social media outlets. This article can LIVE ON! Include monthly “tips.” Include text that could be a subtitle to a photo. An example:
2. Facebook Pictures Next step …… this is where things get easier. Use the article to establish a story that you will share throughout the month. The tips section of the article will be used as an outline. We know Facebook fans prefer pictures, in fact, photos get 39% more interaction according to Fast Company. Start by reviewing your school’s photos, set up photo opps of your students that represent your tips. Use Quotescover.com or PicMonkey.com to caption the photos. No more drafting up the best caption. The captions can be verbatim to the tips in your article. Remember, you are not generating content but REUSING your own!
3. Facebook Campaigns. Psst! Did you know you can schedule posts on Facebook? This makes campaigns so much easier! Simply draft your post, with your photo that represents your article, and then schedule it. By reviewing Facebook Insights, you will know the very best times that you should schedule your posts. Schedule these posts to “fire” all through-out the month. [Editor's note: make sure to remember what you've scheduled. On rare occasions a worldly or local event may make your scheduled content appear insensitive or inappropriate, so keep in mind you may need to unschedule or edit if needed.]
4. Pinterest. Ready? Simply set up a board with theme of your tips. Spend a few minutes searching for tips that relate to your tips. A few pins are all you need to get started. Add a few more each week. By spacing out your Pinterest activity, you will increase your visibility. When you share often, more people will see your pins and those pins lead people back to your page by displaying your details about the pin. http://www.socialmediaexaminer.com/how-to-get-more-pinterest-followers/
5. Promote it. Mention it in-depth in a bulletin article, this will give your readers a clue that you are doing more and are setting trends on social media. Include social media buttons in your email signature. Connect your social media networks. Include it on everything you send home to families. Personally ask your families to comment on your social media.
Is this cheating?? NO WAY! First, you are probably reaching different audiences by spreading your article out this way. Second, no marketer should rely on one method to spread their word. Third, remember the Rule of Seven. (http://thebabyboomerentrepreneur.com/258/what-is-the-rule-of-seven-and-how-will-it-improve-your-marketing/)
What I’m dying to find out is how to continue to improve my monthly article. Do you have any ideas? Moving from “a review of the month” to parenting/educating issues and ideas has been a start, but what is the next level? How can I increase my readership? How can I increase my readerships engagement levels to more than just a “Like”? Share your thoughts in the comments!